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Fire from the Rock
Sharon M. Draper
2007
In 1957, Sylvia Patterson's life--that of a normal African American teenager--is disrupted by the impending integration of Little Rock's Central High when she is selected to be one of the first black students to attend the previously all-white school.
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What Are the Dead Sea Scrolls and Why Do They Matter?
David Noel Freedman and Pam Fox Kuhlken
2007
Sure, there are plenty of scholarly volumes on the Dead Sea Scrolls, full of indexes, footnotes, and jargon for those in the know. But what if you're not a specialist? What if you just want a basic understanding of what the Dead Sea Scrolls are, where they came from, and why they're so important? That's where this little book comes in. David Noel Freedman and Pam Fox Kuhlken here offer an informed, inside look at these significant ancient texts. Full of humor and behind-the-scenes glimpses into research on the Scrolls, What Are the Dead Sea Scrolls and Why Do They Matter? is a fascinating, accessible guidebook -- perfect for any reader seeking a brief, quality introduction to this inscrutable subject.
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Principles of Air Quality Management
Roger D. Griffin
2007
This reference bridges the gap between popular mainstream articles, highly technical publications, and research journals dealing with air quality. The second edition of Principles of Air Quality Management features new sections on air toxics, new information on chronic and acute health effects, and new approaches to the assessment of those impacts on sensitive populations. It emphasizes toxic air pollutants and alternative approaches to management of air quality in local environments. The book explains how primary pollutants form in industrial and mobile combustion processes and the latest on how they are controlled. It also presents in-depth information on the meteorology of atmospheric transport and explains how secondary photochemical pollutants form in ambient air.
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A Boy, a Dog and Persnickety Log
Rebecca Chiyoko Itow and Norman E. Anderson
2007
Three friends who live on Trouble Street have an adventure, in which one of them finds a hidden talent.
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First, Best, or Different: What Every Entrepreneur Needs to Know about Niche Marketing
John Bradley Jackson
2007
Are you an entrepreneur, small business owner, or corporate marketing executive with questions like these? What viral marketing methods are most successful? What direct mail marketing tactics create the newest leads? How can I optimize my website and increase traffic? How can I motivate and retain my top sales reps? How do I choose the right Public Relations firm? What is podcasting and how do I get started? What outdoor advertising techniques work best? Get answers to these questions along with practical advice on over 100 topics. Written in plain English with short easy-to-read chapters, this book demystifies niche marketing by delivering easy-to-understand definitions and practical suggestions. About the Author John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant.
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Home, Sweet Homework: A Parent's Guide to Stress-Free Homework & Studying Strategies that Work
Sharon Marshall Lockett
2007
Students today have twice as much homework as you did. That's twice as much reading. Twice as many definitions. Twice the number of math problems. It doubles the workload for your kids--and the headaches for you. Fortunately, there's Home Sweet Homework.
Getting involved with your student's homework will help them receive better grades, have a better attitude, and get accepted to better colleges. And Sharon Lockett, founder of Educational Innovations/SCORE, shows you how! She provides the tools and strategies you will need to conquer your child's bulging backpack.
Help your children do their homework--and do it right!
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The Awakened Leader: One Simple Leadership Style that Works Every Time, Everywhere
Joan Marques
2007
Argues that leadership styles do not need to change in different contexts, thus giving readers permission to develop one style that works for every situation. Readers are instructed on the behaviors and traits necessary to become awakened leaders, such as integrity and compassion, and they are warned about common mistakes, such as being judgmental or manipulative. In-depth interviews with leaders in many settings, from corporate to nonprofit and religious to personal, reveal crucial points for leadership success as well as organizational aspects for achieving greater job performance and satisfaction. Taking into account the many recognized leadership styles discussed in business literature, Awakened Leadership is presented as the most effective, versatile style of leading.
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Spirituality in the Workplace: What it is, Why it Matters, How to Make it Work for You
Joan Marques, Satinder Dhiman, and Richard King
2007
Provides the tools to make your work experience a gratifying one. A common misconception equates workplace spirituality with religion in the workplace; this sets the record straight, providing a practical definition of spirit at work and explaining its benefits for employees, managers, the organization, the societies in which the organization operates, and the world at large. Whether you are a leader, a manager, or an employee who cares about the people and the place you surround yourself with, you'll find the broad focus presented here useful for improving your work and your life.
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Aspirations: Achieving What You Want for Yourself and Your Life
Mark Mikelat
2007
You need Aspirations. Your Aspirations are your lifeblood. They sustain you, empower you, and give you purpose and direction in life towards ultimate happiness and fulfillment. As you need air to breathe, food to eat, and water to drink, your Aspirations, too, are a needed daily nutrient.
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Child Maltreatment: An Introduction
Cindy L. Miller-Perrin and Robin D. Perrin
2007
Thoroughly updated and expanded, the Second Edition of Child Maltreatment: An Introduction disseminates current knowledge about the various types of violence against children. Uniquely offering both a psychological and sociological focus, this core text helps students understand more fully the etiology, prevalence, treatment, policy issues, and prevention of child maltreatment.
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Living Brands: Collaboration + Innovation = Customer Fascination
Raymond Nadeau
2007
If you want to build and strengthen your brand in the twenty-first century, you need more than clever grassroots promotions and hip guerrilla marketing. You need Living Brands, Raymond Nadeau's dynamic, groundbreaking approach to branding that shows you, in six simple steps, how to become an integral part of your consumers' lives.
Living Brands is based on a passion for understanding consumers' lives and their existing needs. It uses the latest strategies of consumer collaboration to create a more culturally evolved, emotionally engaged, holistic connection with consumers. As one of the marketing industry's global pioneers, Raymond Nadeau has seen how the marketing world has changed. He provides examples of what works and what doesn't in today's consumer-savvy market. Packed with interviews from today's finest creative and cultural minds, he reveals six secrets to creating brands that truly fascinate and fulfill consumers' needs.
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Wearing the Spider
Susan Schaab
2007
Sexual Harassment, Identity Theft, and Political Intrigue in one High-Tech Legal Thriller. It starts with a simple unwanted kiss and evolves into a labyrinthine trail of forgery and illusion. A lawyer's identity is hijacked and misused by a ruthless partner of her Manhattan law firm who engages in email impersonation, political gamesmanship and electronic forgery to set her up as the mastermind of an illegal scheme that ultimately leads to murder. She embarks on a clandestine investigation while dodging the FBI, risking her life as well as her career.
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What's Your BQ?: Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits with Brand Quotient
Sandra Sellani
2007
More than 100 books have been written on branding, but none of them take you through a step-by-step process of building a brand. Most business leaders are overwhelmed with the day-to-day operations of running a business and view branding as something that should be left to the marketing department. But in fact, branding is inextricably linked to strategy and the leader of the organization must be the brand champion. This book is the only one of its kind that addresses the link between strategy and brand by using an evaluation tool (the BQ Test) and by teaching clients how to build a strategy-based brand. The book also uses the powerful VRIO Model introduced by Dr. Jay Barney of Ohio State University to give companies a practical way to determine their true points of differentiation and sustainable competitive advantage in an environment of increasing complexity and competition.
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The Heartbreakers
Pamela Wells
2007
When three high school friends experience breakups on the same night, a fourth writes "The Break up Code," which all agree to follow as they try to get over the bad relationships and get back in touch with themselves and one another.
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Don't Get Scrooged: How to Thrive in a World Full of Obnoxious, Incompetent, Arrogant, and Downright Mean-Spirited People
Richard Carlson
2006
Presents sixty ways to guard against stressful elements and dysfunctional people during the holiday season. Don't Get Scrooged is a jewel of a handbook on how to avoid, appease, and even win over the Scrooges who haunt your holidays. Whether it's the salesclerk who ignores you in favor of her cell phone, the customer who knowingly jumps ahead of you in line at Starbucks, the unnaturally irritable boss down the hall, or the in-laws who invite themselves (every year) for a two-week stay at your house, you will always need to deal with Scrooges, grumps, uninvited guests, sticks-in-the-mud, and supreme party poopers. Learning to handle them whenever and wherever they appear is not just optional—it's essential.
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Plant My Feet on Higher Ground
Ila E. Flinn
2006
From prankster to preacher? Just start in the Galveston Storm, September 1900. That will lead you back to 1857 and your parents for the most unusual of three love stories in this history.
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The La Brea Tar Pits: A Field Trip & Self-Study Guide; Understanding the Past & Critical Thinking
Allen W. Jang and William S. Weston
2006
A review of the theories surrounding the deposit of animal carcasses in the tar pits, including the fluvial transport theory adopted by some Creationists (i.e.: deposit by flood waters). According to the traditional view, the La Brea Tar Pits were pools of entrapment for unwary animals. This view fails to account for a variety of anomalies, including the disarticulation and intermingling of skeletal parts, the lack of teeth marks on herbivore bones, the absence of soft tissues, the inverse ratio of carnivores to herbivores, the numerical superiority of water beetles among insect species, and water saturation of wood debris. An alternative theory assuming a catastrophic flood is a better explanation of the data. This theory can apply to other late Pleistocene fossil sites, where similar anomalies occur. Fossil deposition by catastrophic flood seems to be global in scope. These considerations provide strong confirmation for the young Earth-Flood model of geologic history.
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Done Deal: Your Guide to Merger and Acquisition Integration
M. Beth Page
2006
"When is the Deal Done?" The greatest barrier to successful integration is cultural incompatibility. Undervaluing or ignoring the human dynamics related to an M&A transaction can prompt the departure of key talent that was among the assets that made the acquisition attractive to the buyer in the first place. The importance of an organization s culture, particularly as a risk factor in M&A integration, cannot be underestimated. Harvard researchers report that firms that managed their culture realized a nearly seven-fold increase in revenue, compared with only 166% for firms that did not manage culture. You will discover how using transition teams, an integration manager, and a comprehensive employee communications strategy rank among the best practices in the 5C Integration Model for strengthening your M&A Integration the 5C Self Assessment workbook for your M&A planning the importance of the human dimension to overall M&A success.
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