Consumer Attitudes Towards Single Use Plastics & COVID-19
Presentation Type
Oral Presentation
Keywords
Single Use Plastic, Sustainability, Integrated Marketing Communication, Consumer Behavior, Cleanliness, Disgust, Green Values, COVID-19.
Department
Business Administration
Major
Marketing
Abstract
The purpose of this survey is to further explore consumer attitudes towards single-use plastics and reusable alternatives. Plastic pollution is a major and urgent issue, and has only worsened in recent times as a result of protective measures taken to slow the spread of COVID-19.
The objective of our project is to assess the factors influencing people’s perceptions of cleanliness, sanitation, and disgust surrounding single-use plastics, and how they have evolved with the pandemic. This will be further broken down to incorporate demographic data, and create inferences. The goal of the research project is to use this data to develop effective marketing, public relation and advertising strategies to influence this perception and encourage safe usage of reusable alternatives to single-use plastic.
The research project focuses on the “Disgust Factor” of reusable plastic sustainability, and how to change this perception to help people overcome these factors. The survey examines the following areas:
(1) Green Consumer Value Questions
(2) Likelihood to Purchase,
(3) Level of Disgust,
(4) Concern for Cleanliness
(5) Demographic questions.
The questionnaire will be sent out to participants in a wave to test the over-time results. We will promote the participation in the survey over social media and the participants (n=100) will opt into taking the survey 2 times over with a minimum of 2 weeks between survey responses. Currently, we are actively promoting our survey and fielding responses.
Faculty Mentor
Sarah Fischbach
Funding Source or Research Program
Academic Year Undergraduate Research Initiative
Presentation Session
Session C
Start Date
23-4-2021 4:00 PM
End Date
23-4-2021 4:15 PM
Consumer Attitudes Towards Single Use Plastics & COVID-19
The purpose of this survey is to further explore consumer attitudes towards single-use plastics and reusable alternatives. Plastic pollution is a major and urgent issue, and has only worsened in recent times as a result of protective measures taken to slow the spread of COVID-19.
The objective of our project is to assess the factors influencing people’s perceptions of cleanliness, sanitation, and disgust surrounding single-use plastics, and how they have evolved with the pandemic. This will be further broken down to incorporate demographic data, and create inferences. The goal of the research project is to use this data to develop effective marketing, public relation and advertising strategies to influence this perception and encourage safe usage of reusable alternatives to single-use plastic.
The research project focuses on the “Disgust Factor” of reusable plastic sustainability, and how to change this perception to help people overcome these factors. The survey examines the following areas:
(1) Green Consumer Value Questions
(2) Likelihood to Purchase,
(3) Level of Disgust,
(4) Concern for Cleanliness
(5) Demographic questions.
The questionnaire will be sent out to participants in a wave to test the over-time results. We will promote the participation in the survey over social media and the participants (n=100) will opt into taking the survey 2 times over with a minimum of 2 weeks between survey responses. Currently, we are actively promoting our survey and fielding responses.