Consumer Attitudes Towards Single Use Plastics & COVID-19

Presentation Type

Oral Presentation

Keywords

Single Use Plastic, Sustainability, Integrated Marketing Communication, Consumer Behavior, Cleanliness, Disgust, Green Values, COVID-19.

Department

Business Administration

Major

Marketing

Abstract

The purpose of this survey is to further explore consumer attitudes towards single-use plastics and reusable alternatives. Plastic pollution is a major and urgent issue, and has only worsened in recent times as a result of protective measures taken to slow the spread of COVID-19.

The objective of our project is to assess the factors influencing people’s perceptions of cleanliness, sanitation, and disgust surrounding single-use plastics, and how they have evolved with the pandemic. This will be further broken down to incorporate demographic data, and create inferences. The goal of the research project is to use this data to develop effective marketing, public relation and advertising strategies to influence this perception and encourage safe usage of reusable alternatives to single-use plastic.

The research project focuses on the “Disgust Factor” of reusable plastic sustainability, and how to change this perception to help people overcome these factors. The survey examines the following areas:

(1) Green Consumer Value Questions

(2) Likelihood to Purchase,

(3) Level of Disgust,

(4) Concern for Cleanliness

(5) Demographic questions.

The questionnaire will be sent out to participants in a wave to test the over-time results. We will promote the participation in the survey over social media and the participants (n=100) will opt into taking the survey 2 times over with a minimum of 2 weeks between survey responses. Currently, we are actively promoting our survey and fielding responses.

Faculty Mentor

Sarah Fischbach

Funding Source or Research Program

Academic Year Undergraduate Research Initiative

Presentation Session

Session C

Start Date

23-4-2021 4:00 PM

End Date

23-4-2021 4:15 PM

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Apr 23rd, 4:00 PM Apr 23rd, 4:15 PM

Consumer Attitudes Towards Single Use Plastics & COVID-19

The purpose of this survey is to further explore consumer attitudes towards single-use plastics and reusable alternatives. Plastic pollution is a major and urgent issue, and has only worsened in recent times as a result of protective measures taken to slow the spread of COVID-19.

The objective of our project is to assess the factors influencing people’s perceptions of cleanliness, sanitation, and disgust surrounding single-use plastics, and how they have evolved with the pandemic. This will be further broken down to incorporate demographic data, and create inferences. The goal of the research project is to use this data to develop effective marketing, public relation and advertising strategies to influence this perception and encourage safe usage of reusable alternatives to single-use plastic.

The research project focuses on the “Disgust Factor” of reusable plastic sustainability, and how to change this perception to help people overcome these factors. The survey examines the following areas:

(1) Green Consumer Value Questions

(2) Likelihood to Purchase,

(3) Level of Disgust,

(4) Concern for Cleanliness

(5) Demographic questions.

The questionnaire will be sent out to participants in a wave to test the over-time results. We will promote the participation in the survey over social media and the participants (n=100) will opt into taking the survey 2 times over with a minimum of 2 weeks between survey responses. Currently, we are actively promoting our survey and fielding responses.