Presentation Type
Oral Presentation
Keywords
ebola, corporate communications, crisis management, public relations, healthcare
Department
Communication
Major
MA in Strategic Communications
Abstract
Issues management in today’s quickly changing world can be a very delicate, and in the case of the spread of Ebola, with legal implications. Kaiser Permanente (KP) became deeply involved due to the involvement of its medical staff during the spread of the disease in the United States. All hospitals and medical staff in the U.S. are under the direction of the U.S. Department of Health and Human Services Center for Disease Control (CDC), including KP. In addition, KP needed to ensure the safety of the patients it serves. This case study examines how the corporate communications team at KP in Southern California communicated the necessary messages during this time of crisis in the U.S. in the fall of 2014. Not only was the company reputation at stake, but also were the lives of its staff and members.
Faculty Mentor
Dr. Denise Ferguson
Presentation Session
Session D
Location
Plaza Classroom 191
Start Date
1-4-2016 4:15 PM
End Date
1-4-2016 4:30 PM
An Analysis of Kaiser Permanente’s Crisis Communication Strategy
Plaza Classroom 191
Issues management in today’s quickly changing world can be a very delicate, and in the case of the spread of Ebola, with legal implications. Kaiser Permanente (KP) became deeply involved due to the involvement of its medical staff during the spread of the disease in the United States. All hospitals and medical staff in the U.S. are under the direction of the U.S. Department of Health and Human Services Center for Disease Control (CDC), including KP. In addition, KP needed to ensure the safety of the patients it serves. This case study examines how the corporate communications team at KP in Southern California communicated the necessary messages during this time of crisis in the U.S. in the fall of 2014. Not only was the company reputation at stake, but also were the lives of its staff and members.