This book gallery contains monograph publications by Pepperdine University faculty members or staff. Each entry contains a link through which the user may access or purchase the publication.
-
Laboratory Studies in Animal Diversity
Lee Kats, Cleveland P. Hickman, and Susan L. Keen
2011
Laboratory Studies in Animal Diversity offers students hands-on experience in learning about the diversity of life. It provides students the opportunity to become acquainted with the principal groups of animals and to recognize the unique anatomical features that characterize each group as well as the patterns that link animal groups to each other.
-
Money Music 101: Essential Finance Skills for Musicians, Artists & Creative Entrepreneurs
Clemens Kownatzki
2011
This is not another finance book that promises you to get rich quick. Instead, it offers a systematic approach to learn some essential finance skills and to promote good money habits. The book is geared towards musicians and artists but it is also full of vital information for a typical young adult entering the work force or about to head for college. If you are considering a career as a self-employed creative entrepreneur or in case you just wish to brush up on your basic financial literacy skills, you will find extremely good value in this book. The author is an investment advisor and a former musician. He can relate to the world of finance from an artist’s perspective and is therefore uniquely qualified to teach personal finance in a way that makes sense to someone who has little or no experience with money matters. The book is full of fun and thought-provoking examples showing you how to keep your financial house in order. Ultimately, you will learn the financial strategies that will set you apart from those who live from paycheck to paycheck.
-
Promising Practices for Family Engagement in Out-Of-School Time
Holly Kreider and Helen Westmoreland
2011
A volume in Family-School-Community Partnership Series Editor Diana B. Hiatt-Michael, Pepperdine University (sponsored by the Family School Community Partnership Issues SIG) This concise monograph addresses the expanding field of family involvement to out of school time (OST). OST may be defined as time outside of state required time limits for compulsory school attendance but time in which students are engaged in planned academic or enrichment activities. During the past decade, OST programs have burgeoned across the United States. OST programs are offered to children and youth, elementary through high school, as structured and safe venues to increase student academic achievement, and extend students' interests. Chapter authors share promising practices from a range of backgrounds, including nonprofit organizations, faith-based, health, and governmental agencies as well as university-school connections. Contents describe the benefits and concerns of parent engagement in OST, such as student outcomes of parent engagement in OST, how parents select appropriate programs, ways to connect with parents to assure regular attendance of youth, methods to solicit families to participate in OST activities, and evaluation measures.
-
An Empire of Ice: Scott, Shackleton, and the Heroic Age of Antarctic Science
Edward J. Larson
2011
An Empire of Ice presents a fascinating new take on Antarctic exploration—placing the famed voyages of Norwegian explorer Roald Amundsen, his British rivals Robert Scott and Ernest Shackleton, and others in a larger scientific, social, and geopolitical context.
-
Management Reset: Organizing for Sustainable Effectiveness
Edward E. Lawler, Christopher G. Worley, and David Creelman
2011
Provocative new management principles and practices that create effective organizations for shareholders and societyManagement experts Lawler and Worley have developed a set of management principles that enable organizations to be both successful and responsible. Existing command & control and high-involvement management styles depend too much on stable conditions and focus too narrowly on economic outcomes. They convincingly argue that we need to "reset" our approach to management to one that fits today's demanding business environment. Starting with a change in how success is measured and a more realistic view of risk, Lawler and Worley take us through how strategy, governance, organization structure and talent should be managed. The result is an organization that can reliable produce financial, social, and ecological results.Includes illustrative lessons from Microsoft, Cisco, Netflix, DaVita, Starbucks, Nokia, and the U.S. Secret ServiceOffers clear prescripti
-
Rancho Mirage
Leo A. Mallette
2011
Rancho Mirage is a beautiful residential and desert-resort community nestled along the Santa Rosa Mountains, located between the cities of Palm Springs and Palm Desert in the Coachella Valley. Bighorn sheep and the Agua Caliente tribe of Cahuilla Indians were the area's early inhabitants. Date farms and ranchos developed after aquifers were discovered. Guest ranches soon followed and became favorite destinations for the rich and famous in the 1940s and 1950s. By the early 1950s, residential communities designed in classic Desert Modern style were being constructed along with the valley's first two country clubs with 18-hole golf courses. Rancho Mirage soon emerged as the "golf capital of the world" and has since grown to be a premier resort and residential community with a permanent population of 16,870 and several thousand additional winter residents who enjoy the city's 10 country clubs, three world-class resorts, and scores of restaurants.
-
Writing for Conferences: A Handbook for Graduate Students and Faculty
Leo Mallette and Clare Berger
2011
Writing for Conferences: A Handbook for Graduate Students and Faculty serves as an essential guide for graduate students who want to publish the results of the research projects of their graduate program to maximum effect. It explains the conference publication process step-by-step and answers all of the questions asked by students inexperienced in publishing. The book is also a valuable reference manual for previously published authors, providing insightful sections on ethics in publishing, dress and grooming, presentation tips, and networking techniques to develop further research and career opportunities.
-
Godwinian Moments: From the Enlightenment to Romanticism
Robert M. Maniquis, Victoria Myers, and William Andrews
2011
Godwinian Moments is the first ever book collection on the work of William Godwin, the radical British philosopher, novelist, and pamphleteer who contributed extensively to the political and cultural shifts of 1783 to 1834. These essays reveal Godwin as a manyfaceted thinker, pursuing progressive change through various genres and discursive contexts, while confronting moments of tension and contradiction in his views.
-
A Future for the Latino Church: Models for Multilingual, Multigenerational Hispanic Congregations
Daniel A. Rodriguez
2011
Daniel Rodriguez argues that effective Latino ministry and church planting are now centered in second-generation, English-dominant leadership and congregations. Based on his observation of dozens of cutting-edge Latino churches across the country, Rodriguez reports on how innovative congregations are ministering creatively to the next generations of Latinos. In-depth case studies reveal how gifted leaders are reaching beyond their own demographics to have lasting impact on their wider communities.
-
The Changing World of Christianity: The Global History of a Borderless Religion
Dyron B. Daughrity
2010
With convenient maps, helpful statistics, and concise histories of each of the world’s major cultural blocks, The Changing World of Christianity is a dynamic guide for understanding Christianity’s new ethos. From Ireland to Papua New Guinea, Argentina to China, South Africa to Russia, this book provides a clear and encyclopedic look at Christianity, the world’s largest and most global religion.
-
Lincoln's Hand
Joel Fox
2010
Unable to close his previous case against the Monument Bomber, Senior FBI Special Agent Zane Rigby has been re-assigned to uncover a secret. Is Abraham Lincoln's body in his grave? When DNA from a hand found with a blackmail note traced back to 1901 matches the DNA from bone taken at Lincoln's autopsy, Rigby is shuffled off to Springfield, Illinois where all manner of obstacles threaten his success. He discovers a local congressman hiding a dreaded secret, a strange doctor who claims he can perform medical miracles and his own ill-timed urge to rekindle a relationship with his college sweetheart. And then there is the dead body of a young woman found near Lincoln's Tomb. As the Monument Bomber threatens to strike again, Rigby searches for redemption in solving the murder and discovering the secret buried in Lincoln's tomb.
-
An American Amnesia: How the US Congress Forced the Surrenders of South Vietnam and Cambodia
Bruce Herschensohn
2010
January 27th, 1973: the United States, South Vietnam, North Vietnam, and the Viet Cong sign the Paris Peace Accords, guaranteeing the right of self-determination to the South Vietnamese people.April 30th, 1975: President Duong Van Minh of South Vietnam announces the nation's unconditional surrender to the North, ending the decade-long conflict and enabling the merger of both countries into the Socialist Republic of Vietnam.What happened in two short years to cause such a dramatic reversal?In An American Amnesia, respected political commentator Bruce Herschensohn re-examines the incredible actions taken by the 94th Congress and by many American citizens which forced South Vietnam's surrender, an event that brought about immense tragedy for Southeast Asians and haunts our political landscape to this day. Drawing on notes, speeches, and writings from his own experiences in Southeast Asia, as well as in the United States Information Agency and in the White House, Herschensohn fills in important facts in that period of history and warns against the danger of succumbing to a similar voluntary amnesia in the future.
-
Promising Practices to Support Family Involvement in Schools
Diana B. Hiatt-Michael
2010
A volume in Family-School-Community Partnership Series Editor Diana B. Hiatt-Michael, Pepperdine University (sponsored by the Family School Community Partnership Issues SIG) Promising Practices to Support Family Involvement in Schools is a must-have volume for every contemporary educator. This monograph provides a broad array of exciting research-supported practices to reform schools for the benefit of students, teachers, administrators, families and their communities. These practices will lead to higher student academic and school satisfaction outcomes. Experts in the field prepared this highly readable volume for teachers, school administrators, educational researchers, policymakers, and university faculty. The authors share their decades of educational research, wise insights and practical experiences with hopes to better life for individual families, educators, and society. This book belongs on every educator's desk!
-
Laboratory Studies in Integrated Principles of Zoology
Lee Kats, Cleveland P. Hickman, and Susan L. Keen
2010
The 15th Edition of Laboratory Studies in Integrated Principles of Zoology uses a comprehensive, phylogenetic approach in emphasizing basic biological principles, animal form and function, and evolutionary concepts. This introductory lab manual is ideal for a one- or two-semester course. The new edition expertly combines up-to-date coverage with the clear writing style and dissection guides that have distinguished this manual from edition to edition.
-
Handbook of improving performance in the workplace. Volume 2, Selecting and implementing performance interventions
Doug Leigh and Ryan Watkins
2010
In this groundbreaking volume, leading practitioners and scholars from around the world provide an authoritative review of the most up-to-date information available on performance interventions, all presented within a holistic framework that helps ensure the accomplishment of significant results. Addressing more than 30 performance interventions, with such varied topics as Incentive Systems, e-Learning, Succession Planning and Executive Coaching, this volume guides readers through the development of comprehensive performance improvement systems. Each chapter illustrates in practical terms how to select, plan, implement, and manage performance interventions, as well as how to evaluate their results. Through best practices research, comparative analysis, illustrative case studies from around the world, and editorial guidance on how to link together diverse interventions, the handbook is an important guide for achieving desired results in the workplace and beyond. Sponsored by International Society for Performance Improvement (ISPI), the Handbook of Improving Performance in the Workplace, three-volume reference, covers three main areas of interest including Instructional Design and Training Delivery, Selecting and Implementing Performance Interventions, and Measurement and Evaluation.
-
Tools of Critical Thinking: Metathoughts for Psychology
David A. Levy
2010
This innovative text is designed to improve thinking skills through the application of 30 critical thinking principles—Metathoughts. These specialized tools and techniques are useful for approaching all forms of study, inquiry, and problem solving. Levy applies Metathoughts to a diverse array of issues in contemporary clinical, social, and cross-cultural psychology: identifying strengths and weaknesses in various schools of thought, defining and explaining psychological phenomena, evaluating the accuracy and usefulness of research studies, reducing logical flaws and personal biases, and improving the search for creative solutions. The Metathoughts are brought to life with practical examples, clinical vignettes, illustrations, anecdotes, thought-provoking exercises, useful antidotes, and contemporary social problems and issues. Tools of Critical Thinking, 2/E is primarily suited as a core textbook for courses in critical thinking/problem solving, or makes an ideal supplement in a wide variety of undergraduate and graduate psychology courses, including introductory psychology, abnormal psychology (psychopathology), cross-cultural psychology, theories and methods of psychotherapy, research methods and design, theories of personality, clinical practicum, and contemporary problems and issues in psychology.
-
Rancho Santa Margarita
Michael A. Moodian
2010
Set in the foothills of the Santa Ana Mountains, Rancho Santa Margarita is a vibrant city with the unique quality of an urban village. Although incorporated on January 1, 2000, making it one of California's youngest cities, it has a rich and intriguing history that dates back to the origins of the Golden State. During the late 1800s, the original ranch covered 230,000 acres, making it one of the largest in the Southwest. With many never-before-seen images, this book captures the essence of this fascinating story of the city, including the Spanish expedition in the 1700s, the Mexican governance of the land, the ownership of the area by the O'Neill family, the ranch activities of the 1960s, and the building of city landmarks in the 1980s, including the development of the most scenic lake in Orange County.
-
Pieces of Me: Who do I Want to Be
Robert L. Ballard
2009
I tell you this story because for too many years, people have told my stories for me. I am ready to speak for myself. So where do I begin? ........ Juli Jeong Martin, transnational/transracial adoptee ...... Pieces of Me, Who do I Want to Be is a collection of stories, poems, art, music, quotes, activities, provocative questions, and more all for the young adopted person who wants to figure out his or her story but doesn't know where to begin. A submission based book with over 100 different pieces, this book was designed for the teen who happens to be adopted, but it will reach all those who live, love, and work with them. It is a book of voices, from ages 11 to 63, speaking honestly and authentically about what it means to be adopted. Most are adoptees from around the world some are transracial, some are international, some are from foster care, some are young, some are old. There are a few adoptive parents, birth parents, and professionals who share themselves in here as well. It is a series of experiences, expressions, feelings, hurts, hopes, dreams, and struggles from a wide range of individuals. Some will make you laugh, some will make you cry, some will make you happy, some will make you feel less alone, some will offer advice, and some will just share. All of them are figuring out where the Pieces of Me fit in with Who I Want to Be.
-
A New Day: A True Story of Faith, Healing, and Miracles
Dora Barilla
2009
Dora Barilla had the perfect life; a great job, a handsome firefighter husband, two beautiful daughters and a house in the suburbs. But on March 15, 2005, her world was turned upside down. While on a routine call, husband Tom Barilla suffered a traumatic brain injury in a horrific collision that nearly killed him, destroying Dora's perfect world.In painstaking detail, Dora recounts the days sitting by Tom's bedside as he lay in a coma, the numerous surgeries he endured, the endless hours of rehabilitation and weeks of nasty litigation that pitted the family of firefighters and the city against the California Highway Patrol and the tour bus company that crashed into Tom's fire engine.Dora tells the story of her struggle to maintain optimism for her family and friends as well as keep her own sanity. Ultimately, with faith and understanding, Dora is able to accept the challenges of her new world and embrace a new day.
-
Succeeding in the Real World: What School Won't Teach You
Hoan Do
2009
The truth is that school is nothing like the real world. For many, life after college means serious responsibilities and difficult decisions to make finding a place to work, how to pay back school loans, and figuring out a direction in life. Whit the uncertainties that exist after graduation, students are feeling more anxious and unprepared to transition from academic life to real life. This book shares straightforward, useful advice and solutions to deal with the day-to-day challenges that young people face.
-
Succeeding in the Real World: What School Won't Teach You
Hoan Do
2009
The truth is that school is nothing like the real world. For many, life after college means serious responsibilities and difficult decisions to make, finding a place to work, learning how to pay back school loans, and figuring out a direction in life. Whit the uncertainties that exist after graduation, students are feeling more anxious and unprepared to transition from academic life to real life. This book shares straightforward, useful advice and solutions to deal with the day-to-day challenges that young people face."
-
Working World 101: The New Grad's Guide to Getting a Job
Bridget Graham and Monique Reidy
2009
Targeting the generation-specific problems that thwart young grads' career efforts, "Working World 101" helps young people develop the well-spoken poise, confidence, and professional attitude needed to succeed in the real world.
-
Jesus and Marginal Women
Stuart L. Love
2009
The Gospel of Matthew recounts several interactions between Jesus and "marginal" women. The urban, relatively wealthy community to which Matthew writes faces issues relating to a number of internal problems including whether or how it will keep Jesus's inclusive vision to honor rural Israelite and non-Israelite outcast women in its midst. Will the Matthean community be faithful to the social vision of Jesus's unconventional kin group? Or will it give way to the crystallized gender social stratification so characteristic of Greco-Roman society as a whole? Employing social-scientific models and careful use of comparative data, Love examines structural marginality, social role marginality, ideological marginality, and cultural marginality relative to these interactions with Jesus. He also employs models of gender analysis, social stratification, healing, rites of passage, patronage, and prostitution.
-
Contemporary Leadership and Intercultural Competence: Exploring the Cross-Cultural Dynamics Within Organizations
Michael A. Moodian
2009
Featuring contributions from some of the world′s most renowned cross-cultural management theorists and commentators, this breakthrough text explores the cross-cultural dynamics within organizations. The book examines the evolving role of cultural diversity in the workplace, the application of cultural comprehension to organizations, and the measurement of various aspects of intercultural competence.
-
Integrating Planning, Assessment, and Improvement in Higher Education
Barbara J. Sherlock and National Association of College and University Business Officers
2009
Based on Penn State s popular Innovation Insights series, this book brings together in one handy reference nearly a decade of tried and true insights into continuous quality improvements in higher education. Their five-step model for integrating planning, assessment, and improvement moves plans off the shelf and into the weekly and daily scheduling and prioritizing process. It uses assessment as a guide for future actions and goals, and process improvement, innovation, and reengineering as a means to implement a plan.
Supported by data and tools, readers will learn how to create a culture of innovation; adopt a student-centered approach to continuous quality improvement; lead a successful innovation; make accurate assessments; foster teamwork and collaboration; and implement plans. Drawing on Penn State's IMPROVE method, as well as many other leaders in the field, this book offers proven methods and tools for running effective meetings, facilitating teams, conducting surveys, using focus groups, benchmarking, and developing strategic performance indicators.
-
Oklahoma: A History
W. David Baird and Danney Goble
2008
The product of two of Oklahoma’s foremost authorities on the history of the 46th state, Oklahoma: A History is the first comprehensive narrative to bring the story of the Sooner State to the threshold of its centennial.
-
Miraculous Messages: From Noah's Flood to the End Times
David W. Balsiger and Charles E. Sellier
2008
From the producers of Breaking the Da Vinci Code, The Search for Heaven, and Faith in the White House, this book investigates the incredible links between Noah's Flood and Global Warming and End Times! The newest installment in our Faith Evidence Series explores a mystery to which all of mankind is seeking the answer. Beginning with the story of Noah and woven throughout the pages of the Bible is a thread that ties together our past, present, and future--a series of supernatural messages that carry the keys to life, death, and eternity.
-
Child of Wonder: Nurturing Creative & Naturally Curious Children
Ginger L. Carlson
2008
Designed to nurture children who think, wonder, and love to learn, this collection of inspiring ideas and techniques guides children’s creative development. A thoughtful, engaging resource—for parents and educators seeking to understand creativity and to encourage it in practical ways—this guide illustrates multiple intelligences and learning styles and provides tools to develop a creatively supported environment that cultivates family participation. An array of complementary hands-on activities explores topics such as imaginative play, math, movement, music, cooking, science, storytelling, visual arts, questioning, cooperative games, media, and nature.
-
Press Censorship in Caroline England
Cyndia Susan Clegg
2008
Between 1625 and 1640, a distinctive cultural awareness of censorship emerged, which ultimately led the Long Parliament to impose drastic changes in press control. The culture of censorship addressed in this study helps to explain the divergent historical interpretations of Caroline censorship as either draconian or benign. Such contradictions transpire because the Caroline regime and its critics employed similar rhetorical strategies that depended on the language of orthodoxy, order, tradition, and law, but to achieve different ends. Building on her two previous studies on press censorship in Elizabethan and Jacobean England, Cyndia Clegg scrutinizes all aspects of Caroline print culture: book production in London, the universities, and on the Continent; licensing and authorization practices in both the Stationers' Company and among the ecclesiastical licensers; cases before the courts of High Commission and Star Chamber and the Stationers' Company's Court of Assistants; and trade regulation.
-
Bishop Stephen Neill: From Edinburgh to South India
Dyron B. Daughrity
2008
Bishop Stephen Neill (1900-1984) was one of the most gifted figures of world Christianity during the twentieth century. Once referred to as a «much-tempted, brilliant, enigmatic man» his voluminous writings reveal little about the scholar himself. From his birth in Edinburgh to his stellar student career in Cambridge to his meteoric rise through the clerical ranks in South India, Bishop Neill’s life was also riddled with discord.
-
Copper Sun
Sharon M. Draper
2008
Two fifteen-year-old girls--one a slave and the other an indentured servant--escape their Carolina plantation and try to make their way to Fort Moses, Florida, a Spanish colony that gives sanctuary to slaves.
-
The Leadership Advantage: How the Best Companies are Developing their Talent to Pave the Way for Future Success
Robert M. Fulmer and Jared L. Bleak
2008
The best competitive weapon any company can have is its up-and-coming leaders. The Leadership Advantage shows companies what some exceptional organizations are doing to develop their best and brightest. Based on substantial research and featuring the results of a 2006 study conducted by Duke Corporate Education, APQC, and the Center for Creative Leadership, Robert M. Fulmer and Jared L. Bleak show how these companies:
* create learning opportunities for individual employees as well as the entire company * maintain a strong partnership between line managers and human resources * develop high-potential employees * evaluate success by measuring company-wide achievement * tie leadership development to business goals
Featuring illuminating case studies of companies like Caterpillar, Cisco Systems, and PepsiCo that have made leadership development an integral part of their business strategy, The Leadership Advantage will ensure that today's businesses have the tools to help their most promising talent reach their greatest potential and to create a company-wide culture of excellence.
-
The Assessment Book
Doug Leigh, Roger Kaufman, Ryan Watkins, and Ingrid Guerra-Lopez
2008
Individuals, teams and organizations make decisions everyday intended to improve performance. But, too often, they rush into finding the solution before defining the problem. This book contains seven self-assessments designed to help you define the issue of “what to accomplish” before deciding “how to accomplish it.” With these seven assessments, you can collect, analyze and interpret the data necessary to confirm your suspicions before making recommendations. Do you feel there is neglect of the strategic planning process in your organization? Is it time to move into E-learning? Does your corporate culture require change? Avoid jumping to conclusions – gather the facts first and be sure you are headed where you want to end up before selecting how to get there.
-
The Breakthrough Company: How Everyday Companies Become Extraordinary Performers
Keith R. McFarland
2008
The vast majority of small businesses stay small--and not by choice. Only the most savvy and persistent--a tiny one-tenth of one percent--break through to annual sales above $250 million. Here, consultant McFarland pinpoints how breakthrough success is associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate. McFarland spent five years building and analyzing the world's largest growth-company performance database and interviewing more than 1,500 growth-company executives on four continents. His goal was simple: to identify the secrets of breakthrough. The result is a collection of real-world tools and myth-busting insights that can be used by anyone wanting his or her business to join this exclusive circle.
-
Messengers of the Risen Son in the Land of the Rising Sun: Single Women Missionaries in Japan
Bonnie Miller
2008
The story of the evangelism of Japan by a courageous group of women who left everything and sacrificed all for their Lord.
As the nineteenth century came to a close, Japan was a mysterious group of islands that had been previously closed to the Western world. Christianity had been blamed for many of the ills that had befallen the island nation. This is the amazing story of how a group of Christian ladies left their nation, their culture, and the safety of their homes to bring the gospel to a male-dominated, biased world. -
Minority Report: Evaluating Political Equality in America
Brian Newman and John D. Griffin
2008
Are the views of Latinos and African Americans underrepresented in our federal government? For that matter, what does it mean to be represented equitably? Rather than taking for granted a single answer to these complex questions, John Griffin and Brian Newman use different measures of political equality to reveal which groups get what they want from government and what factors lead to their successes. One of the first books to compare the representation of both African Americans and Latinos to that of whites, Minority Report shows that congressional decisions and federal policy tend to mirror the preferences of whites as a group and as individuals better than the preferences of either minority group, even after accounting for income disparities. This is far from the whole story, though, and the authors' multifaceted approach illustrates the surprising degree to which group population size, an issue's level of importance, the race or ethnicity of an office holder, and electoral turnout can affect how well government action reflects the views of each person or group. Sure to be controversial, Minority Report ultimately goes beyond statistical analyses to address the root question of what equal representation really means.
-
The entrepreneurial investor :the art, science, and business of value investing
Paul Orfalea
2008
The Entrepreneurial Investor will inspire you to treat investing like a business and to think of yourself as an owner. Through solid examples and a light narrative, Paul Orfalea skillfully explores the essence of the entrepreneurial investor, which includes balancing the art and science of this discipline and viewing investing itself as a business. Along the way, he also examines how the elements of focus, opportunism, and involvement can improve your overall investment results.
-
From Crime to Crime: Mind-Boggling Tales of Mystery and Murder
Dennis Palumbo
2008
Hollywood screenwriter Dennis Palumbo (My Favorite Year) threw in the pen to become a psychotherapist to the very same writers, directors and producers he had worked with in the industry. Now, he has picked that pen up again -- this time writing dark, yet humorous, short mysteries. In From Crime to Crime - Mind-boggling Tales of Mystery and Murder, Palumbo offers readers a chance to solve each mystery by giving them all the clues necessary.
-
The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture
Denise Shiffman
2008
Whether you're a marketer, communications expert, CEO, or business owner, you face the daunting challenge of marketing with your customers, not to them. In this book, Denise Shiffman lays out a blueprint for how you can create persuasive value so that your products stand out, build trust by reshaping audience interactions, expand social currency and extend your sphere of influence, and deploy new marketing vehicles to capture the hearts, minds, and wallets of your customers.
-
The Red Schwinn Bicycle: "A Sentimental Journey"
Barrie C. Bartulski
2007
An endearing and captivating story, The Red Schwinn Bicycle: A Sentimental Journey, recounts the journey of one bike and the fun, selfishness, arguments, sadness, and fond memories that its presence creates for six boys.The first owner, "Red," receives the bike through a stroke of sheer luck when his mother wins her bet on a game of chance known simply as "the numbers." While experiencing firsthand the ugliness of war and death on Iwo Jima as a Marine in World War II, Red envisions the good times he had with his bike to seek relief from fierce fighting with Japanese soldiers. Red must decide if he will pass the bike onto his brother Robert, and will nephew Richard become another owner of the bike! Jack, a neighborhood boy whose widowed mother cannot afford a bike, is allowed to use the bike, becomes a paratrooper and is sent to Korea. Barrie, who believes he will someday follow in family ownership of the bike fights fiercely for the first time, with a brother he loves dearly over the bike. Tommy, an adopted, friendly little boy, who also uses the bike will take it on its final ride.A touching memoir, The Red Schwinn Bicycle is the story of how six boys' lives are affected by the use of this enchanting and magnificent bike.
-
Pursued: A Novel
John R. Beyer
2007
A killer without remorse, burning with pride, and having the time of his life, Zachary Marshall is unstoppable-until Detective Jonas Peters unexpectedly arrives in the midst of one of Marshall's heinous crimes. After a bank robbery goes from bad to worse and leaves three dead-including a little girl-Marshall finds himself the target of the most intensive manhunt Riverside, California, has ever witnessed. Detective Peters becomes frustrated and half-crazed as the case falters due to lack of clues and evidence. Ordered to take a vacation from the department before he drives all the other detectives crazy with his constant tirades, he reluctantly agrees. But an innocent remark to the media changes the entire scenario-now the pursued has become the pursuer.Detective Peters takes this homicide case especially hard, having seen his own young daughter murdered during a bungled convenience-store robbery years earlier. The pain of the darkness is too deep, and the spirits are waiting to remind him; they will not forgive him, and he cannot forgive himself. There will be no rest until Marshall is caught.
-
The Great Omission: Amazing Ways the Church Muddles the Message: How to Get it Right and Tell it Right
Robert Blair
2007
If Jesus were still alive and preaching today, would he be building a huge church structure? Would he be talking about the "trigger" issues, the hot topics that seem to dominate our pulpits? Would he be marching in the streets -- either against or in favor of -- abortion, gay rights, or repealing the death penalty? Robert Blair contends that Christ would not be politically active or overtly try to influence the government. Instead, he asserts that Jesus would preach the same simple gospel that he did 2,000 years ago. In The Great Omission, Blair makes the case that the contemporary followers of Jesus should be doing what he would do -- and that our primary objective ought to be preaching the good news to every person on the planet. Blair believes that it is only by doing that, and by personally assisting the poor, that we can truly glorify God.
Every minister will profit by "reading and heeding" this book -- but those in the pews will also benefit from reading The Great Omission. Too often laypersons wish to honor God but receive garbled signals from church leadership about the church's main purpose. This book will become a lightning rod for change in returning our churches to the biblical message and suggesting the right methods to tell it.
-
The Re-Discovery of Common Sense!: A Guide to the Lost Art of Critical Thinking
Charles Walker Clayton
2007
This book is a practical guide to teach you critical thinking skills. You will learn concepts, methods, and resources to make informed decisions, complete tasks quickly, shop smarter and create a fun life for yourself.
-
Fire from the Rock
Sharon M. Draper
2007
In 1957, Sylvia Patterson's life--that of a normal African American teenager--is disrupted by the impending integration of Little Rock's Central High when she is selected to be one of the first black students to attend the previously all-white school.
-
What Are the Dead Sea Scrolls and Why Do They Matter?
David Noel Freedman and Pam Fox Kuhlken
2007
Sure, there are plenty of scholarly volumes on the Dead Sea Scrolls, full of indexes, footnotes, and jargon for those in the know. But what if you're not a specialist? What if you just want a basic understanding of what the Dead Sea Scrolls are, where they came from, and why they're so important? That's where this little book comes in. David Noel Freedman and Pam Fox Kuhlken here offer an informed, inside look at these significant ancient texts. Full of humor and behind-the-scenes glimpses into research on the Scrolls, What Are the Dead Sea Scrolls and Why Do They Matter? is a fascinating, accessible guidebook -- perfect for any reader seeking a brief, quality introduction to this inscrutable subject.
-
What it Means to Be a Teacher: The Reality and Gift of Teaching
Michael D. Gose
2007
The stories, anecdotes, humor, and insights found in this book capture what it means to be a teacher. The book begins with common encounters that are the hallmark of the new-teacher experience, but continues into equally entertaining tales that come with years of working with students, parents, staff, faculty, and administrators. What it Means to Be a Teacher mirrors a teacher's playful sense of irony and a deep appreciation of the old wisdom about feeling "the impact of the great, occasional and accidental joy" which comes with teaching. Whether a teacher, principal, or administrator, readers will relate to the profound sense of what it means to be a teacher.
-
Principles of Air Quality Management
Roger D. Griffin
2007
This reference bridges the gap between popular mainstream articles, highly technical publications, and research journals dealing with air quality. The second edition of Principles of Air Quality Management features new sections on air toxics, new information on chronic and acute health effects, and new approaches to the assessment of those impacts on sensitive populations. It emphasizes toxic air pollutants and alternative approaches to management of air quality in local environments. The book explains how primary pollutants form in industrial and mobile combustion processes and the latest on how they are controlled. It also presents in-depth information on the meteorology of atmospheric transport and explains how secondary photochemical pollutants form in ambient air.
-
A Boy, a Dog and Persnickety Log
Rebecca Chiyoko Itow and Norman E. Anderson
2007
Three friends who live on Trouble Street have an adventure, in which one of them finds a hidden talent.
-
First, Best, or Different: What Every Entrepreneur Needs to Know about Niche Marketing
John Bradley Jackson
2007
Are you an entrepreneur, small business owner, or corporate marketing executive with questions like these? What viral marketing methods are most successful? What direct mail marketing tactics create the newest leads? How can I optimize my website and increase traffic? How can I motivate and retain my top sales reps? How do I choose the right Public Relations firm? What is podcasting and how do I get started? What outdoor advertising techniques work best? Get answers to these questions along with practical advice on over 100 topics. Written in plain English with short easy-to-read chapters, this book demystifies niche marketing by delivering easy-to-understand definitions and practical suggestions. About the Author John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant.
