Abstract

This thesis is an examination of the way Marc Jacobs and Juergen Teller use principles of postmodern philosophy and aesthetic, namely through parody, in fashion advertising and photography to establish the Marc Jacobs brand and promote his products. The images, analyzed through the lens of visual rhetoric, seek to blur the line between art and advertising, and suggest the viewer who can understand the ambiguous visual argument is superior to consumers who are used to a more standard high fashion aesthetic and presentation.

Library of Congress Subject Headings

Dissertations (MA) -- Communication; Marc Jacobs (Firm) -- Case studies; Advertising -- 21st century; Postmodernism

Date of Award

2018

School Affiliation

Seaver College

Department/Program

Communication

Degree Type

Thesis

Degree Name

Masters

Faculty Advisor

Selby, Gary;

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