Document Type

Working Paper

Publication Date

Fall 9-18-2025

Abstract

Abstract: Our Community-Based Digital Intervention (CBDI) MyMoney was designed to meet the informational needs and promote behavioral change among Hispanic adults. We leverage Digital and Artificial Intelligence (DAI) tools to provide participants access to content that is linguistically and culturally tailored and structured to be delivered in short, accessible modules. MyMoney program provided an introductory experience to financial education with a mobilephone based approach, offering a four-week experience for improving money management skills. We conducted an extensive quantitative and qualitative data analysis of participants’ and stakeholders’ program experience and perspectives, which provides important insights for the design, evaluation, and implementation of future CBDI that leverage DIA tools. We recruited a total of 45 participants and 16 stakeholders. We evaluate the impact of our program with a community-based randomized controlled trial approach, and find that our program had a significant impact on saving for emergencies. We also conduct a descriptive analysis of the program experience of participants and stakeholders and provide evidence of the effectiveness of using DAI tools for CBDI. Our qualitative data analysis of participants experiences show that they valued the opportunity to participate in a digital experience that focused on improving money management skills. Qualitative data analysis collected among stakeholders shows relevant themes for delivering digital financial education programs that are successful engaging and promoting behavioral change among Hispanic communities.

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