Document Type
Comment
Abstract
Both IP and bankruptcy laws are quite complex. With that in mind, this comment will narrowly focus on what retail bankruptcies amid COVID-19 can teach us about the value of IP, particularly trademarks and trade secrets, post-pandemic. Part II of this comment explores the relevant legal background, in particular IP and bankruptcy laws. Part III provides context regarding the retail industry and delves into relevant pre-pandemic trends. Further, Part IV discusses the impact of COVID-19 on the retail industry, particularly on consumer behaviors and bankruptcy bids. Part IV details lessons from such bankruptcies and the possible impacts on the industry and society at large.
First Page
135
Last Page
172
Recommended Citation
Brenna Arbuckle,
What COVID-19 Retail Bankruptcies Can Teach Us About Intellectual Property in a Post-Pandemic World,
15 J. Bus. Entrepreneurship & L.
135
(2022)
Available at: https://digitalcommons.pepperdine.edu/jbel/vol15/iss1/3
