Document Type
Comment
Abstract
Today businesses are facing a new Internet dilemma. The Internet Corporation for Assigned Names and Numbers (ICANN) recently granted the public the opportunity to operate and register domain names under a plethora of generic domain extensions. Although no one knows exactly what this new program’s effect will be, the buzz around it informs business owners of a renewed need for innovation. And who is at the forefront of this new era of technology? Internet powerhouses like Google and Amazon, and worldwide investors are gambling on the success of this new program. Only one thing is certain, no company wants to be the next Blockbuster.
First Page
103
Last Page
124
Recommended Citation
Alexa Halloran,
The World Wide Web Extension: From Dot-Com to Dot ...Everything,
10 J. Bus. Entrepreneurship & L.
103
(2016)
Available at: https://digitalcommons.pepperdine.edu/jbel/vol10/iss1/6
