Strengths, weaknesses, opportunities and threats are organizational influences known collectively as ‘‘SWOTs.’’ At its best, SWOT analysis is a process by which a group of stakeholders (a) identify internal and external inhibitors and enhancers of performance, (b) analyze those factors based on estimates of their contributions to net value and approximations of their controllability, and (c) decide what future action to take with regard to those factors. Convention- ally, however, organizations carry out only the first of these three tasks. To address this shortcoming, this chapter outlines a six-step process not only for identifying SWOTs, but also for meaningfully analyzing and synthesizing them to enable better organizational decision making. In this chapter I describe the history of SWOT analysis, its research base, applications, and its own strengths and weaknesses. The six-step process for conducting SWOT analysis is then described, followed by a discussion of factors critical for successful implementation.
Leigh, Doug, "SWOT Analysis" (2010). Pepperdine University, Education Division Faculty scholarship. Paper 4.
Handbook of Improving Performance in the Workplace, Volume Two: Selecting and Implementing Performance Interventions