Digital Innovation at Toyota Motor North America: Revamping the Role of IT

Authors

Paul Betancourt
John Mooney, Pepperdine UniversityFollow
Jeanne W. Ross, Massachusetts Institute of TechnologyFollow

Document Type

Article

Publication Date

2-2018

Recommended Citation

Betancourt, Paul; Mooney, John; and Ross, Jeanne W., "Digital Innovation at Toyota Motor North America: Revamping the Role of IT" (2018). Pepperdine University, Graziadio Working Paper Series. Paper 2.
https://digitalcommons.pepperdine.edu/graziadiowps/2