With all the discussion surrounding the significance of culture within the realms of professional services organizations, this researcher was curious as to how to improve the quality of a culture. A higher quality culture, evidenced by a more positively energized work force, serves to improve competitive advantage for a concern, in a commoditized world. The following qualitative case study, a thirty-five day intervention in the months of May and June, 2016, with nine participants, that happened at Think Creative, Inc., of Orlando, Florida, intends on shedding light on how and why professional services organizational leaders should consider instituting a regimen of Creative Gestures Beyond Self, to clients, prospects, colleagues, suppliers, and whomever else germane to the enterprise. Several critical considerations emerged and will be discussed at length. Most notably, it is imperative for leaders to earnestly resolve to establishing an environment where ideas to delight constituents, beyond the business at hand, are balanced by the paradox of structure and light-heartedness. Also emerging from the data of discussion and observation, was the need for the right leader, who spearheads the meetings for CGBSs, with an appropriate blend of strength and grace. Nine participants engaged in the study, and several ideas for further scientific exploration hatched, and will be discussed.

Library of Congress Subject Headings

Dissertations (EdD) -- Organizational leadership; Work environment -- Evaluation -- Florida -- Orlando; Corporate culture -- Case Studies; Organizational effectiveness -- Case studies

Date of Award


School Affiliation

Graduate School of Education and Psychology



Degree Type


Degree Name


Faculty Advisor

Schmieder-Ramirez, June;