Abstract

There are many different approaches to communicating a story which engages and inspires the audience. The opportunity comes in teaching employees a framework to tell a story that influences outcomes. This study analyzed the effects of a storytelling class delivered to employees of a Fortune 500 organization. Data for the study was sourced from a mixed-method approach: archival interviews, class evaluations, and face-to-face interviews. These methods measured the participants' reaction to the training, evaluated the relevance to the job, and determined the impact of learning the art of telling a story. The findings showed participants reported improved confidence, strengthened relationships, and greater competence in telling an effective story. Organizational benefits reported more efficient meetings, enhanced communication, and accomplishment of desired results. Supporting a coordinated approach to teach storytelling across the organization will help organization development practitioners find an effective way to share knowledge, influence outcomes, and deliver measurable results.

Library of Congress Subject Headings

Research projects (MSOD); Organizational effectiveness; Organizational change; Employees -- Training of; Storytelling

Date of Award

2012

School Affiliation

Graziadio Business School

Department/Program

Business

Degree Type

Thesis

Degree Name

Masters

Faculty Advisor

Chesley, Julie;

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