There are many different approaches to communicating a story which engages and inspires the audience. The opportunity comes in teaching employees a framework to tell a story that influences outcomes. This study analyzed the effects of a storytelling class delivered to employees of a Fortune 500 organization. Data for the study was sourced from a mixed-method approach: archival interviews, class evaluations, and face-to-face interviews. These methods measured the participants' reaction to the training, evaluated the relevance to the job, and determined the impact of learning the art of telling a story. The findings showed participants reported improved confidence, strengthened relationships, and greater competence in telling an effective story. Organizational benefits reported more efficient meetings, enhanced communication, and accomplishment of desired results. Supporting a coordinated approach to teach storytelling across the organization will help organization development practitioners find an effective way to share knowledge, influence outcomes, and deliver measurable results.
Library of Congress Subject Headings
Research projects (MSOD); Organizational effectiveness; Organizational change; Employees -- Training of; Storytelling
Date of Award
Graziadio Business School
O’Leary, Julie Jones, "Telling the story: teaching leaders the art of storytelling and its impact on individuals and the organization" (2012). Theses and Dissertations. 288.