This dissertation aims to understand the perception of Saudi Arabian citizens on the impact of leisure tourism on culture in the country. Given that Saudi Arabia is the second most popular tourist destination in the Middle East, with more than 16 million visitors in 2017, and that the leisure tourism industry is rapidly expanding, it is important to examine the impact of this growing industry on the local culture.

This study is significant as it provides valuable insights into the perceptions of Saudi Arabian citizens on the impact of leisure tourism on their culture and ways it may shape their future. It also highlights the potential for the leisure tourism sector to contribute to the country’s economy as an alternative source of revenue.

The study used a quantitative research approach and collected data through a questionnaire survey of 98 Saudi Arabian citizen participants from both the general population and the tourism industry professionals. The results were analyzed using the Statistical Package for Social Sciences with regression and correlation analysis. It was concluded that there is no significant relationship between leisure tourism’s impact on culture in Saudi Arabia.

The study also found that leisure tourism has the potential to contribute significantly to the country's economy, especially in light of the declining oil industry. However, there is a need for sustainable tourism practices that take into account the preservation of cultural heritage and the protection of the environment.

Overall, the study provides valuable insights into the impact of leisure tourism on culture in Saudi Arabia and highlights the need for a balanced approach that considers both the economic benefits and the preservation of cultural heritage.

Library of Congress Subject Headings

Tourism—Saudi Arabia; Culture and tourism—Saudi Arabia; Saudi Arabians

Date of Award


School Affiliation

Graduate School of Education and Psychology



Degree Type


Degree Name


Faculty Advisor

Leo Mallette