What's your BQ?: Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits with Brand Quotient
Files
ISBN
9780832950025, 0832950025
Publication Date
2007
Publisher
W Business
City
El Monte
Keywords
Brand Name Products, Marketing, Branding
Disciplines
Business
Recommended Citation
Sellani, Sandra, "What's your BQ?: Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits with Brand Quotient" (2007). Alumni Books. 144.
https://digitalcommons.pepperdine.edu/alumni_books/144