Unions invested heavily in the last statewide election in California. It is worthwhile to examine the correlation between the political candidates’ campaign war chests and union political funding. Meg Whitman, while largely self-funded, suffered a massive defeat at the hands of Jerry Brown. A credible argument can be made that Jerry Brown’s message resonated, while Whitman was simply out of touch with the average California voter. On the surface this might be true, but digging deeper into the campaigns reveals another story. Jerry Brown was the beneficiary of over $30 million spent by unions on negative advertising against Meg Whitman, highlighting her negatives throughout the election season.
Thomas, John S.
Pepperdine Policy Review: Vol. 4
, Article 1.
Available at: https://digitalcommons.pepperdine.edu/ppr/vol4/iss1/1