Abstract
In his 2012 re-election campaign, President Barack Obama implemented what would become a highly controversial political ad called “The Life of Julia.” This ad followed the life of a fictional person named Julia – whose life was demonstrated to be better as a result of the welfare state programs of the Obama administration. Reaction to the campaign ad was so negative that it was quickly removed from President Obama’s official website, and to this day cannot be found there. Staunch resistance to the ad stemmed from the accusation that it glorified the idea of a welfare state and illustrated what a life without genuine purpose or meaning would look like. In Julia’s world, the state was all that mattered, and all of her life’s decisions were supposed to support the legacy and longevity of the state – at the expense of her natural, God-given liberties and her individuality.
Recommended Citation
Jasso, Caleb
(2019)
"The Life of Julia: A Failed Progressive Political Campaign,"
Pepperdine Policy Review: Vol. 11, Article 1.
Available at:
https://digitalcommons.pepperdine.edu/ppr/vol11/iss1/1
