The Sales Forecast and Financial Management in the Small Manufacturing Firm

Authors

Richard Burns, University of Alabama, Birmingham
Joe Walker, University of Alabama, Birmingham

Abstract

The importance of an accurate sales forecast to financial management in general is well documented. Although large firms' forecasting practices as they relate to financial management have been surveyed, this is the first such study on small (manufacturing) firms. Surprisingly, the two groups are highly similar with respect to accuracy desired accuracy achieved, the uses of the sales forecast, and in the importance of the sales forecast. However, large and small firms do differ significantly in methods, perceived sophistication of methods, and in the commitment of resources to the sales forecasting effort.

JEL Codes

G32, L25, L60

Keywords

Financial Management, Firm Performance, Sales Forecasting, Manufacturing

Recommended Citation

Burns, Richard and Walker, Joe (2001) "The Sales Forecast and Financial Management in the Small Manufacturing Firm," The Journal of Entrepreneurial Finance: Vol. 6: Iss. 1, pp. 115-128.
DOI: https://doi.org/10.57229/2373-1761.1204
Available at: https://digitalcommons.pepperdine.edu/jef/vol6/iss1/8