Article Title
Shared Branding: Associated Use of Trademarks and Trade Dress Through Shared Retail Space
Document Type
Article
Abstract
This Article explores the increasingly popular marketing strategy of two or more unrelated companies offering their separate and distinct mono-branded goods and services in a shared commercial space--herein referred to as “shared branding.”
First Page
329
Recommended Citation
Lanning Bryer, Scott Lebson, and Francesca Montalvo,
Shared Branding: Associated Use of Trademarks and Trade Dress Through Shared Retail Space,
7 J. Bus. Entrepreneurship & L.
329
(2014)
Available at: https://digitalcommons.pepperdine.edu/jbel/vol7/iss2/3
