Department(s)
Business Administration
Document Type
Article
Version Deposited
Accepted manuscript
Publication Date
6-17-2025
Keywords
visual communication/rhetoric, communication technology and writing, pedagogy, ethics
Abstract
This article explores the benefits of the use of standard versus virtual reality (VR) video when teaching ethics in communication and business courses. It presents a two-semester classroom study in which during one semester, students were given a case analysis and shown either a standard or a VR video, and during the next semester, students were given the same case study but were shown both a standard and a virtual video and engaged in group deliberation. The authors relate their findings from this study to practical wisdom about ethics and offer recommendations for the pedagogical leveraging of visual literacy in communication and business courses.
Publication Title
Journal of Business and Technical Communication
Volume
39
Issue
4
DOI
https://doi.org/10.1177/10506519251348448
Recommended Citation
Bauer, S., Walker, J. N., Fischbach, S., & Labban, A. (2025). Teaching ethics in communication and business courses: The use of standard versus virtual reality video. Journal of Business and Technical Communication, 39(4), 432–466. https://doi.org/10.1177/10506519251348448
Included in
Business and Corporate Communications Commons, Communication Technology and New Media Commons
Comments
Publication can be accessed at this link: https://doi.org/10.1177/10506519251348448