In the following persuasive campaign, we aim to improve guests’ experience at the Surfrider Hotel Malibu to thus boost the company’s monetary inflow. Through the rollout of our “Get in the Water” campaign, we plan to transform guests’ perceptions of the hotel’s offerings. Furthermore, we plan to persuade guests that getting in the water is a fun and rewarding experience, ultimately improving their overall experience at the hotel and in Malibu. Initiatives, including a media-output revival and influencer-marketing events, would allow the Surfrider to connect with potential guests and advertise the possibilities of a hotel stay.
Kim, Kristen; Shahinian, Ashley; and Abaya, Ashley
"Persuasion Across Platforms- Get In The Water Campaign,"
Pepperdine Journal of Communication Research: Vol. 11, Article 8.
Available at: https://digitalcommons.pepperdine.edu/pjcr/vol11/iss1/8