Behavioural Economics and the Non-Frustration Rule: Accounting for Bias

Authors

Matthew Cole

Document Type

Article

Abstract

The purpose of this paper is to argue how reforming the UK takeover and merger rules can lead to greater long-term investment by UK firms, while causing commensurate growth in productivity without hindering overseas investment or entrenching inefficient management.

First Page

35

Last Page

62

Recommended Citation

Matthew Cole, Behavioural Economics and the Non-Frustration Rule: Accounting for Bias, 12 J. Bus. Entrepreneurship & L. 35 (2019)
Available at: https://digitalcommons.pepperdine.edu/jbel/vol12/iss1/2