Purpose built: Duveen and the commercial art gallery
Department(s)
Fine Arts
Document Type
Article
Publication Date
6-1-2021
Abstract
In late 1912, the Duveen Brothers opened their first purpose-built art gallery in New York City at 720 Fifth Avenue. Sited in a residential neighborhood favored by the Gilded Age elite and borrowing its architectural vocabulary from the Beaux-Arts tradition, it signaled the epitome of upper-class domesticity, but the building was also a finely tuned machine for the business of selling art. This article explores how these two distinct modes of operation were managed and integrated, utilizing a virtual reconstruction of the now demolished building developed from the original architectural plans recently discovered in the archives at the Getty Research Institute.
Publication Title
Nineteenth-Century Art Worldwide
E-ISSN
15431002
Volume
20
Issue
2
First Page
78
Last Page
105
DOI
10.29411/ncaw.2021.20.2.4
Recommended Citation
Helmreich, Anne; Sterrett, Edward; and Van Ginhoven, Sandra, "Purpose built: Duveen and the commercial art gallery" (2021). Pepperdine University, All Faculty Open Access Publications. Paper 223.
https://digitalcommons.pepperdine.edu/faculty_pubs/223