Abstract

The purpose of this study is to examine the effects of using information and communication technology (ICT) in the Black worship experience for recruiting and retaining young adults in relation to church services, engagement (defined in this study as communication, community outreach, social activism and collaboration, and support services), and cultural identity within the community of faith. The relevancy and engagement for emerging generations and the cultural and ancestral ties of the Baptist church will be explored. Data analysis from these findings will be used to identify opportunities for faith and community leaders in relation to young Black adults, defined as Generation X, Millennials, and Generation Z between the ages of approximately 24 - 40 years old who identify as Christians affiliated with the Baptist denomination. Theoretical frameworks and references include, but are not limited to, Maslow’s Hierarchy of Needs, Diffusion of Innovation theory, Digital Babylon study by Kinnaman et al. historical and behavioral practices explored by Anthony B. Pinn, and A Black Theology of Liberation by James Cone. The study bridges the historical foundation of the Black church, its communication styles, and its duty to seek liberation and empowerment for a systemically disenfranchised group of citizens through contemporary means of organizing, community engagement, and communication for young adults, and makes recommendations for success following the COVID-19 pandemic and its impact due to isolation.

Library of Congress Subject Headings

Baptism and church membership; Young adults, Black; Church attendance; Church work with young adults--Baptists

Date of Award

2024

School Affiliation

Graduate School of Education and Psychology

Department/Program

Education

Degree Type

Dissertation

Degree Name

Doctorate

Faculty Advisor

Eric Hamilton

Download

Included in

Education Commons

Share

COinS