The purpose of this study is to develop a guide to success for hustlers engaged in hustlenomics. This guide is based on the trials and impediments as well as the tactics and best practices effective hustlers deem as essential in leading them towards success within the hustleconomy. To accomplish this goal, a review of literature along with a qualitative phenomenological study was conducted.

The qualitative phenomenology research focused on the population of influencer hustlers as the investigation's subject. Interviews was used as the approach to collect data. Hence, 12 influencer hustlers that met the criteria of inclusion were interviewed utilizing 12 open-ended questions. At the conclusion of the study, essential knowledge and insights were garnered pertaining to the quandaries and impediments that hustlers face, as well as a knowledge of the ideas and activities that hustlers must understand and implement in order to prosper and thrive in the hustleconomy.

The results of the phenomenological study were integrated with the knowledge gained from the literature review to engender the Hustlenomics Model for Success, a resource to support hustlers on their path to success.

Library of Congress Subject Headings

Success; Entrepreneurship; Psychology--Qualitative research

Date of Award


School Affiliation

Graduate School of Education and Psychology



Degree Type


Degree Name


Faculty Advisor

Gabriella Miramontes