The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture
Whether you're a marketer, communications expert, CEO, or business owner, you face the daunting challenge of marketing with your customers, not to them. In this book, Denise Shiffman lays out a blueprint for how you can create persuasive value so that your products stand out, build trust by reshaping audience interactions, expand social currency and extend your sphere of influence, and deploy new marketing vehicles to capture the hearts, minds, and wallets of your customers.
Hunt Street Press
Christianity | Religion
Shiffman, Denise, "The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture" (2008). Alumni Books. 112.