Presentation Type

Oral Presentation

Keywords

ebola, corporate communications, crisis management, public relations, healthcare

Department

Communication

Major

MA in Strategic Communications

Abstract

Issues management in today’s quickly changing world can be a very delicate, and in the case of the spread of Ebola, with legal implications. Kaiser Permanente (KP) became deeply involved due to the involvement of its medical staff during the spread of the disease in the United States. All hospitals and medical staff in the U.S. are under the direction of the U.S. Department of Health and Human Services Center for Disease Control (CDC), including KP. In addition, KP needed to ensure the safety of the patients it serves. This case study examines how the corporate communications team at KP in Southern California communicated the necessary messages during this time of crisis in the U.S. in the fall of 2014. Not only was the company reputation at stake, but also were the lives of its staff and members.

Faculty Mentor

Dr. Denise Ferguson

Presentation Session

Session D

Location

Plaza Classroom 191

Start Date

1-4-2016 4:15 PM

End Date

1-4-2016 4:30 PM

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Apr 1st, 4:15 PM Apr 1st, 4:30 PM

An Analysis of Kaiser Permanente’s Crisis Communication Strategy

Plaza Classroom 191

Issues management in today’s quickly changing world can be a very delicate, and in the case of the spread of Ebola, with legal implications. Kaiser Permanente (KP) became deeply involved due to the involvement of its medical staff during the spread of the disease in the United States. All hospitals and medical staff in the U.S. are under the direction of the U.S. Department of Health and Human Services Center for Disease Control (CDC), including KP. In addition, KP needed to ensure the safety of the patients it serves. This case study examines how the corporate communications team at KP in Southern California communicated the necessary messages during this time of crisis in the U.S. in the fall of 2014. Not only was the company reputation at stake, but also were the lives of its staff and members.