Corporate eco-efficiency demonstrates the duality of benefits from both economic prosperity and ecological protection, which articulates that “A clean environment is actually good for business, for it connotes happy and healthy workers, profits for companies developing conservation technologies or selling green products… and efficiency in material usage.”1 Therefore, it behooves companies to implement green policies in their business strategy that improve the livelihood of their consumers, producers, and ultimately their own bottom line.
"Corporate Environmentalists: Green Business Strategy,"
Pepperdine Policy Review: Vol. 1
, Article 9.
Available at: http://digitalcommons.pepperdine.edu/ppr/vol1/iss1/9