Gender and its perception by the media played a big role in the election of 2016. The media simplifies the roles of women candidates and redistributes information to the public using gender frames. Though framing based on gender had varying effects on the election, it is still prominent among the media and usually negatively affects women in the public sphere.
Gordon, Kevin; Gordon, Ryanne E.; and Nabor, Anthony
"The Reinforcement of Hegemonic Masculinity Through Gender Frames During the 2016 Election,"
Global Tides: Vol. 11
, Article 8.
Available at: http://digitalcommons.pepperdine.edu/globaltides/vol11/iss1/8