This paper strives to explain the remarkable efficacy of brash rhetoric, specifically analyzed through the lens of Donald Trump’s sustained popularity in the 2016 Presidential Election. Examining Trump’s rhetorically generated relationships with the media, immigrants, politicians, and women, this paper explores the increasing importance of sophistic rhetoric and rhetorical ethos. Appeals to audience identification through in-groups and out-groups are explored, followed by an examination of the appeal of violent metaphors and sanctity considerations to Trump’s voter base. Trump’s successful self perpetuating cycle of shocking statements, followed by increased news coverage and political popularity is explained. Finally, this paper analyzes the historical precedent of Wendell Willkie, the 1940 Republican Presidential Nominee, demonstrating the possibility of a Trump nomination.
Sanders, Brian W.
"Death of a Politician,"
Vol. 10, Article 3.
Available at: http://digitalcommons.pepperdine.edu/globaltides/vol10/iss1/3